PowerLips

This ultra-long-lasting lip color contains a special blend of good-for-you, skin-nourishing ingredients to help soothe, smooth, and prevent dry-out over time. And infused with our Sueded Comfort Cushion, Powerlips Fluid’s high-performance, weightless formula cushions your lips, leaving them feeling soft for hours. Plus, with its easy, one-step application, it’s virtually foolproof and won’t feather or bleed. Enjoy intense, long-wearing lip color that won’t smudge or budge all day—through work and play. Seriously powerful. Simply wow! Powerlips Fluid. TARGET AUDIENCE Individuals looking for longwearing lip color that nourishes, hydrates, and helps their lips stay comfortably soft. PRODUCT BENEFITS • Creates a Sueded Comfort Cushion, a flexible film layer on the skin, that cushions your lips and leaves them feeling soft for hours. • Comfortable on lips; does not sting or burn when applied. • Has a light and silky, non-sticky consistency. • Does not contain a harsh alcohol smell or taste. • Is non-separating and does not require shaking to evenly distribute product prior to application. • Weightless formula contains a blend of skin-nourishing ingredients, like avocado oil, beeswax, and vitamin E to hydrate, nourish, and prevent damage.